Qualitative methods in management research
Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.
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Access Through Different Roles
Preunderstanding and Understanding
Case Study Research
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ability able academic research action research action science action scientist applied approach Argyris assess behavior Bengt Mellberg business administration change agent change processes Chapter chief executive client company's concepts concerned conclusions consultant paradigm consultant's consulting assignment corporate create decision discussed employees example experience facts Figure Geneen Glaser and Strauss gold-collar worker Gummesson Harold Geneen hermeneutic paradigm historical analysis Ibid Illustration by Bengt implementation industry interviews investigative journalism involved knowledge large number Maigret management consultants marketing ment methodology methods models observation organization organizational participant observation participation particular Peter Drucker positivism positivistic present problem processes of change qualitative methods quality criteria quantitative question referred relation relationship reports requirements research project researcher's researcher/consultant researchers and consultants researchers and management rience scientific paradigm social specific strategy study research taboo Taoism Taylor and Bogdan theory tion traditional types validity Vertical thinking