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First off, great book with great insights on influence strategies. I love the breakdown of the steps that influence human behavior. This is a much needed skill in my day job and having put the strategies to work, I've seen favorable results coming from it. Secondly, the examples are pretty lame. So go for the big fish, that's the methods shared and just browse through the examples briefly. I've seen negative comments here emphasizing on the examples that the author used. I think we should have focus on the concepts instead.  

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All reviews - 9