Sports Marketing: Creating Long Term ValueThis textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. |
Contents
| 1 | |
2 The sports marketing context | 28 |
3 Sports histories and sports fans | 82 |
4 Fans delivering value through deep relationships | 111 |
5 Association benefits of sports marketing | 126 |
6 Sports marketing measures | 149 |
7 Sports marketing strategy and activation planning | 172 |
8 The sports marketing fusion | 198 |
9 Sports marketing touchpoints and customer journeys | 220 |
Other editions - View all
Sports Marketing: Creating Long Term Value/ John A. Davis, Jessica Zutz Hilbert John A. Davis (economista.) No preview available - 2013 |
Sports Marketing: Creating Long Term Value John A. Davis,Jessica Zutz Hilbert No preview available - 2013 |
Sports Marketing: Creating Long Term Value John A. Davis,Jessica Zutz Hilbert No preview available - 2013 |
Common terms and phrases
15 August accessed 15 August accessed 23 adidas American football Association athletes awareness basketball brand touchpoints brand value broadcast Bundesliga campaign championship Chapter clubs company’s competitive competitors consumers create cricket customer’s Davis entity’s Facebook FIFA World Cup firm’s football soccer global Google1 growth Ibid increase July June league’s licensing Manchester United market share marketing communications marketplace merchandise million NASCAR National Basketball Association Nike Nike/Nike non-sports October offerings Olympic Games organization organization’s percent play players Premier League programs purchase race Real Madrid Red Bull reputation season segment September 2012 soccer Social and digital social media sponsors Sports Business Journal sports entity sports events sports fans sports marketer’s sports marketing sports marketing activities sports property sports sponsorship strategic success target audience team’s teams ticket Tiger Woods traditional advertising Twitter unique users viewers Visa