Subliminal Seduction: Ad Media's Manipulation of a Not So Innocent AmericaExplains the ways in which the media uses sex and violence to manipulate human behavior, citing specific examples from Playboy, Vogue, and Cosmopolitan magazines. |
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Page 171
... Cigarette advertising is a fascinating and profitable business . In spite of the cancer and emphysema warnings - medical realities factually established beyond any shadow of a doubt -cigarette sales continue to soar each year . Tobacco ...
... Cigarette advertising is a fascinating and profitable business . In spite of the cancer and emphysema warnings - medical realities factually established beyond any shadow of a doubt -cigarette sales continue to soar each year . Tobacco ...
Page 172
... cigarette advertising from television . Ad budgets for newspapers , magazines , and billboards have skyrocketed — as have cigarette sales . The denial of television advertising turned out to be only a minor inconvenience for the tobacco ...
... cigarette advertising from television . Ad budgets for newspapers , magazines , and billboards have skyrocketed — as have cigarette sales . The denial of television advertising turned out to be only a minor inconvenience for the tobacco ...
Page 176
... cigarette companies have learned how to use the FTC warnings as part of their advertising strategy , knowing well that most smokers have no idea which cigarettes are high or low in tar and nicotine content . Kent , incidentally , ranks ...
... cigarette companies have learned how to use the FTC warnings as part of their advertising strategy , knowing well that most smokers have no idea which cigarettes are high or low in tar and nicotine content . Kent , incidentally , ranks ...
Contents
The Mass Medias Illusion of Reality | 1 |
The Language Within a Language | 11 |
Perceptual Defenses Hide Meanings in | 38 |
Copyright | |
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advertising appears archetypal archetypal symbolism audience Bacardi basic behavior bottle brain brand Calvert centerfold Chivas Regal cigarette Cinzano conscious awareness conscious level consciously perceived consider consumer Cosmo cost per thousand course cover culture doll dominance dreams drinkers effect embedded emotional example experience fantasy feel female Figure fovea genital Gilbey's hermaphrodite human ice cube idealized illusion individual involved liminal look magazine male man's manipulation Marshall McLuhan masculine mass communication mass media meaning mechanism million mother motives North American percent perceptual defense perhaps phallic photograph picture Playboy magazine purchase repression role scious sciously sell sensory inputs sexual significance smokers social society subliminal message subliminal perception subliminal stimuli subliminal techniques synesthesia tachistoscope television test subjects thing tion uncon unconscious level unconscious mind virtually visual Vogue readers woman women words young
References to this book
Persuasive Imagery: A Consumer Response Perspective Linda M. Scott,Rajeev Batra No preview available - 2003 |