Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula ControversyMultinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: |
Contents
3 | |
The Societal Context of the Infant Formula Controversy | 13 |
The Institutional Context of the Infant Formula Controversy | 27 |
Part II | 41 |
The Controversy Comes to the United States | 59 |
The Activists Throw Down the Gauntlet | 75 |
The Kennedy | 116 |
Worldwide Infant Formula Sales Markets and Industry | 125 |
Dynamics of the Passage of the WHO Code | 181 |
The Sole Negative Vote by the U S The Impact of Ideology | 197 |
Nestle Infant Formula Audit Commission NIFAC A | 263 |
Settlement of the Dispute and Termination of the Boycott | 291 |
The Lessons of Accountability Third World Governments | 321 |
Code Compliance by the Infant Formula Industry The | 335 |
Emerging Modes of BusinessSociety Conflict Resolution | 355 |
Nestle Coordination Center for Nutrition Inc NCCN Nestles | 375 |
Other editions - View all
Multinational Corporations and the Impact of Public Advocacy on Corporate ... S. Prakash Sethi No preview available - 1994 |
Multinational Corporations and the Impact of Public Advocacy on Corporate ... S. Prakash Sethi No preview available - 2012 |
Common terms and phrases
Abbott Abbott Laboratories action activist groups activities advertising American Home Products Angst Baby Beech-Nut breast-milk substitutes breastfeeding Bristol-Myers church company's complaints critics developing countries discussions Doug Johnson economic executives feeding Fookes Formula Audit Commission governments Ibid ICCR ICIFI implementation INBC industry's Infant Food Infant Formula Audit infant formula code infant formula controversy infant formula industry infant formula manufacturers infant formula marketing infant formula products institutions International issue Kennedy Hearing leadership legitimacy major marketing practices meeting ment milk MNCs monitoring mothers multinational corporations Muskie NCCN NCCN's negotiations Nestle boycott Nestle Infant Formula Nestle's NIFAC nutrition operations organization organizational Pagan percent Prakash Sethi problem professional PVOS response role social stage statement supra note Switzerland Task Force Third World Third World countries tion UNICEF United Vevey vote Wall Street Journal Wogaman World Health Assembly World Health Organization worldwide York