Blink: The Power of Thinking Without Thinking

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Penguin Books Limited, Feb 23, 2006 - Business & Economics - 304 pages

From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind.

An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...

This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

'Trust my snap judgement, buy this book: you'll be delighted' The New York Times

'Compelling, fiendishly clever' Evening Standard

'Brilliant ... the implications for business, let alone love, are vast' Observer

'Superb ... this wonderful book should be compulsory reading' New Statesman

'Blink might just change your life' Esquire

'Should you buy this book? You already know the answer to that' Independent on Sunday

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User Review  - DanielSTJ - LibraryThing

A very interesting book by Malcolm Gladwell regarding the nature of perception. He uses various examples, extrapolations, and incidents to help the reader refine their thinking and gain the most from ... Read full review

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User Review  - booktsunami - LibraryThing

In this book Malcolm Gladwell draws attention to the sub-conscious and the significance of decisions/analysis made by the sub conscious....made in a blink of time. And frequently, these instantaneous ... Read full review

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About the author (2006)

Malcolm Gladwell is the author of five international bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is the host of the podcast Revisionist History and is a staff writer atThe New Yorker. He was named one of the 100 most influential people byTime magazine and one of the Foreign Policy's Top Global Thinkers. Previously, he was a reporter with the Washington Post, where he covered business and science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.

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