Ogilvy on AdvertisingA candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
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Page 12
David Ogilvy. Suddenly DOVE makes soap old - fashioned ! New bath and toilet bar creams your skin while you bathe . DOVE is one quarter casing cream It leaves your skin SD P Dove the dry feeling caused by soap DOVE Dove is good for your ...
David Ogilvy. Suddenly DOVE makes soap old - fashioned ! New bath and toilet bar creams your skin while you bathe . DOVE is one quarter casing cream It leaves your skin SD P Dove the dry feeling caused by soap DOVE Dove is good for your ...
Page 72
... soap . Soap was never like this ! So wickedly creamy . That man on TV said that DOVE is one - quarter cleansing cream - that it creams my skin while I bathe - and now I really believe him . Why , DOVE even smella creamy . Such a lovely ...
... soap . Soap was never like this ! So wickedly creamy . That man on TV said that DOVE is one - quarter cleansing cream - that it creams my skin while I bathe - and now I really believe him . Why , DOVE even smella creamy . Such a lovely ...
Page 77
... soap instead of chemical detergents . They want their wash to come out darling white , hies them These chemical detergents are pretty good . We make them ourselves . But we also make soap , Rimo soup , and we can assure you that when it ...
... soap instead of chemical detergents . They want their wash to come out darling white , hies them These chemical detergents are pretty good . We make them ourselves . But we also make soap , Rimo soup , and we can assure you that when it ...
Contents
Overture | 7 |
How to produce advertising that sells | 9 |
Jobs in advertising and how to get them | 31 |
Copyright | |
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