The Routledge Companion to Digital ConsumptionRosa Llamas, Russell Belk The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal. |
Contents
List of figures | |
Digitizing Physical Objects in the Home | |
The Digital Consumer | |
Blogs | |
From Freeform to Templates The evolution of selfpresentation in Cyberia | |
Digital Youth Mobile Phones and Text Messaging Assessing the profound impact | |
Netnography and the Digital Consumer The quest for cultural insights | |
Researching Children in a Digital Age Theoretical perspectives and observations | |
Consumer DecisionMaking in Online and Offline Environments | |
Value CoCreation in Virtual Environments | |
Viral Propagation of Consumer or MarketerGenerated Messages | |
Digital Fandom Mediation remediation and demediation of fan practices | |
Online Games Consuming experiencing and interacting in virtual worlds | |
The Brick Testament Religiosity among the adult fans of Lego | |
Surveilling Consumers The social consequences of data processing | |
Online Privacy Concepts issues and research avenues for digital consumption | |
New Forms of Digital Marketing Research | |
How NonWestern Consumers Negotiate Competing Ideologies of Sharing through | |
Virtually Secret Lives in Hidden Communities | |
Crowdsourcing | |
Interactive Online Audiences | |
Dating on the Internet | |
Medicine 2 0 and beyond From information seeking to knowledge creation | |
Digital Virtual Consumption as Transformative Space | |
SelfDisclosure | |
Consumer Activism 2 0 Tools for social change | |
Jack of All Trades Master of Some? Multitasking in digital consumers | |
Gender Roles and Gender Identification in Relation to Media and Consumption | |
The Digital Consumption of Death Reflections on virtual mourning practices | |
Afterword Consuming the digital | |
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The Routledge Companion to Digital Consumption Russell W. Belk,Rosa Llamas No preview available - 2013 |