The Routledge Companion to Digital Consumption
Russell W. Belk, Rosa Llamas
Routledge, May 7, 2013 - Business & Economics - 438 pages
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.
Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge.
The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
What people are saying - Write a review
Virtually secret lives in hidden communities
Interactive online audiences
Dating on the Internet
from information seeking
speed agency and
Digital virtual consumption as transformative space
21Consumer decisionmaking in online and offline
the quest for cultural
New forms of digital marketing research
How nonWestern consumers negotiate competing ideologies
Value cocreation in virtual environments
Viral propagation of consumer or marketergenerated
mediation remediation and demediation
consuming experiencing and interacting
religiosity among the adult fans of Lego