Moderating Focus GroupsThis volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills. |
Contents
About This Book | 1 |
Guiding Principles of Moderating 3 | 3 |
Before the Focus Group 9 | 9 |
Copyright | |
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000 CHECKLIST analysis answer anticipated ask questions assistant moderator attention avoid background begin behavior body language capture cassette tapes client coach comfortable conducting focus groups consider consistency conversation debriefing distractions duct tape example experience eye contact feel field notes flip chart focus group interviews focus group moderators gender hear humor icon important individual insights interac interested interrupt invited Jack Kornfield KEY POINT limited listen market research Mary Anne Casey microphone moderator and assistant moderator's Note Taking notetakers Occasionally occur offer opinions organization pagers pause person points of view probe problem procedures professional moderator Qualitative Research Questions for Focus quickly Rapid Focus Groups recording equipment recruit registration form research team respondents role sensitive session share situations skills someone Sometimes strategy tape recording teach tell tion topic Videotape Volume volunteers wait