The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

Front Cover
Broadway Books, 2000 - Business & Economics - 367 pages
153 Reviews
Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, JoŽl Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.

From inside the book

What people are saying - Write a review

User ratings

5 stars
44
4 stars
72
3 stars
31
2 stars
4
1 star
2

It's well researched and well written. - Goodreads
Very easy to read and all interesting. - Goodreads
... easy to read and very fascinating. - Goodreads
The writing was good for me. - Goodreads

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Linda - Goodreads

This was an impulse grab in the Parma Snow branch of the Cuyahoga County Library (#1 Library in the Nation second year in a row in its category). The cover sucked me in and what was inside was ... Read full review

Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars

User Review  - Charlotte - Goodreads

As a chocolate lover who has lived near Hershey, PA, I found this book delicious. Centered around the birth, development, and rivalry of the two big American chocolate makers- Hershey and Mars- this ... Read full review

All 87 reviews »

Contents

BAR WARS
3
CANDY FROM STRANGERS
19
THE PLANET MARS
33
Copyright

24 other sections not shown

Common terms and phrases

References to this book

All Book Search results »

About the author (2000)

JoŽl Glenn Brenner began reporting on the candy business in 1989. She is the first and only journalist ever to gain access to the Mars company, and her Washington Post Magazine cover story on Mars won numerous prizes. She was recognized five times by the Financial News Journalism Reporter as one of the best financial journalists in the nation under the age of thirty. She is a 1989 graduate of the University of Missouri at Columbia and now lives in New York. She can be reached at www.JoelGlennBrenner.com.

Bibliographic information