The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

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Portfolio Penguin, 2011 - Business & Economics - 320 pages
'If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book.' Randy Komisar, founding director of TiVoMost new businesses fail. But many of those failures are preventable. The Lean Startupis a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startupis about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean. 'Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation.' Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape'The Lean Startup will change the way we think about entrepreneurship.' Tom Eisenmann, professor of entrepreneurship, Harvard Business

About the author (2011)

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the "New York Times," the "Wall Street Journal," the "Harvard Business Review," the "Huffington Post," and many blogs. He lives in San Francisco.

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