Fables Of Abundance: A Cultural History Of Advertising In America

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Basic Books, Nov 3, 1995 - Social Science - 416 pages
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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
 

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User Review  - stillatim - LibraryThing

Lears' book on 'the making of modern America' was very disappointing, whereas this was fabulous. As a caveat, I think it's fabulous because it was not only exactly what I wanted (a history of ... Read full review

LibraryThing Review

User Review  - mdobe - LibraryThing

Notes on the Typescript of "The Stabilization of Sorcery," a chapter from the book in manuscript form: Lears begins with an introduction tot he American Middle Period which is quite intelligible. The ... Read full review

Contents

Part I The Reconfiguration of Wealth
15
1 The Lyric of Plenty
17
2 The Modernization of Magic
40
3 The Stabilization of Sorcery
75
4 The Disembodiment of Abundance
102
Part II The Containment of Carnival
135
5 The Merger of Intimacy and Publicity
137
6 The Perfectionist Project
162
8 Trauma Denial Recovery
235
Part III Art Truth and Humbug
259
9 The Problem of Commercial Art in a Protestant Culture
261
10 The Courtship of AvantGarde and Kitsch
299
11 The Pursuit of the Real
345
12 The Things Themselves
379
Notes
415
Index
477

7 The New Basis of Civilization
196

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About the author (1995)

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

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