Management of Electronic and Digital Media

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Cengage Learning, Jan 1, 2012 - Performing Arts - 336 pages
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

About the author (2012)

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Bibliographic information

TitleManagement of Electronic and Digital Media
AuthorAlan B. Albarran
Edition5
PublisherCengage Learning, 2012
ISBN111134437X, 9781111344375
Length336 pages
Subjects ›  › 

Performing Arts / Film / General
  
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