The Image: Or, What Happened to the American Dream |
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Page 184
... image " of themselves . Some characteristics of the image can be suggested by our use of the " corporate image . " This is , of course , the most elaborately and expensively contrived of the images of our age . In a series of lectures ...
... image " of themselves . Some characteristics of the image can be suggested by our use of the " corporate image . " This is , of course , the most elaborately and expensively contrived of the images of our age . In a series of lectures ...
Page 185
... corporate image . " This , he said , was not to be equated with a wishy - washy , vague , or unplanned image . " It is , instead , open - ended . It allows the various corporate publics to be drawn into the corporate pic- ture . A neutral ...
... corporate image . " This , he said , was not to be equated with a wishy - washy , vague , or unplanned image . " It is , instead , open - ended . It allows the various corporate publics to be drawn into the corporate pic- ture . A neutral ...
Page 195
... corporation . It is a memory trigger . If it is a good one , it can in an instant , utilizing conscious and unconscious forces , reflect a corporate image effectively and accu- rately . That corporate image can be worth tens of mil ...
... corporation . It is a memory trigger . If it is a good one , it can in an instant , utilizing conscious and unconscious forces , reflect a corporate image effectively and accu- rately . That corporate image can be worth tens of mil ...
Contents
Extravagant Expectations | 3 |
From the American Dream to American Illusions? | 239 |
SUGGESTIONS FOR FURTHER READING | 263 |
Copyright | |
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abridgment actually admirable adventure advertising ambiguous American Express appeared Baedeker Barnum became become believe best seller big names biographies celebrity Chicago Clairol clubs contrived corporate image course dramatic editors endorsement example experience fact film George Gallup Graphic Revolution hero historian ideals illusions increasing interest James Gordon Bennett Joice Heth less Lindbergh literary Literary Digest literature live magazines Marilyn Monroe MAX FRISCH modern motion picture movie Museum Muzak newsmen newspapers novel Nowadays offered original ourselves overshadow P. T. Barnum package paperback person photograph political polls popular President printed problems pseudo pseudo-events public opinion public relations published radio reader Reader's Digest reality record reported rise self-fulfilling prophecy simply social spontaneous star system story techniques television Thom McAn tion tour travel literature true twentieth century United vivid word writing York