The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

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Basic Books, Apr 4, 2006 - Business & Economics - 299 pages
3 Reviews
This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.


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LibraryThing Review

User Review  - DaveShearon - LibraryThing

I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit. Read full review

The story factor: secrets of influence from the art of storytelling

User Review  - Not Available - Book Verdict

In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one ... Read full review


The Six Stories You Need to Know How to Tell
What Is Story?
What Story Can Do that Facts Cant
How to Tell a Good Story
The Psychology of Storys Influence
Sound Bite or Epic?
Influencing the Unwilling Unconcerned or Unmotivated
Storylistening as a Tool of Influence
The Life of a Storyteller
Story Thinking as a Skill
Testing the Six Stories You Need to Tell in Real Life Sunrise Stories
Storytelling in Action

Storyteller Dos and Donts

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About the author (2006)

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.