Dealing with Darwin: How Great Companies Innovate at Every Phase of Their EvolutionGeoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive. |
From inside the book
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... major cataclysms , but always with some part of our business portfolio at risk and in play . Innovate forever , in other words , is neither a slogan nor an aspiration ; it is a requirement . " You've read the headlines : industry after ...
... precisely what nat- ural selection forces us to do . Evolution requires us to continually refresh our competitive advantage , sometimes in dribs in drabs , sometimes in major cataclysms , but always with some part xiv I PREFACE.
... major cataclysms , but always with some part of our business portfolio at risk and in play . To innovate forever , in other words , is not an aspiration ; it is a design specification . It is not a strategy ; it is a requirement ...
... major retailer's portfolio of options . And we are seeing it in media , as content becomes digitized , and the Internet is trans- formed from a communications channel to a media property in its own right . And we are seeing it in the ...
... major migrations , the sort of thing it seems to do every century or so , where it transplants the center of economic advantage to a new geography . In the past five centuries we have seen it migrate from the bankers of Italy to the ...
Contents
5 | |
13 | |
29 | |
TYPES OF INNOVATION | 61 |
MANAGING INNOVATION IN GROWTH MARKETS | 73 |
MANAGING INNOVATION IN MATURE MARKETS | 110 |
MANAGING INNOVATION IN DECLINING MARKETS | 168 |
MANAGING INNOVATION IN YOUR ENTERPRISE | 192 |
EXTRACTING RESOURCES FROM CONTEXT | 209 |
REPURPOSING RESOURCES FOR CORE | 235 |
MANAGING INERTIA IN YOUR ENTERPRISE | 256 |
Index | 275 |
Other editions - View all
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their ... Geoffrey A. Moore No preview available - 2006 |
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their ... Geoffrey A. Moore No preview available - 2008 |