The Flight of the Creative Class: The New Global Competition for Talent

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Harper Collins, Jan 26, 2010 - Business & Economics - 352 pages
2 Reviews

Research–driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high–value jobs from the USA.

Today's most valued workers are what economist Richard Florida calls the Creative Class. In his bestselling The Rise of the Creative Class, Florida identified these variously skilled individuals as the source of economic revitalisation in US cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class.

In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The USA once led the world in terms of creative capital. Since 2002, factors like the Bush administration's emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a large disadvantage. With numerous small countries, such as Ireland, New Zealand and Finland, now tapping into the enormous economic value of this class – and doing all in their power to attract these workers and build a robust economy driven by creative capital – how much further behind will USA fall?

 

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LibraryThing Review

User Review  - name99 - LibraryThing

Basically Florida's Creative Class shtick updated from the US to the whole world. Not much that I didn't know here, but some very interesting statistics all in one place. The last third of the book is ... Read full review

Review: The Flight of the Creative Class: The New Global Competition for Talent

User Review  - Halle - Goodreads

Other than the few interesting facts he presents, I find Richard Florida's books rather tiring and worn-out. Read full review

Contents

The Flight of the Creative Class
1
Creativity Matters
25
The Open Society
66
The Closing of America?
93
The New Competitors
133
Regions on the Rise
158
Creative Class War
185
Divided We Fall
206
Building a Creative Society
233
Global Creativity by the Numbers
271
Notes
295
Acknowledgments
309
Copyright

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About the author (2010)

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Breakthrough Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of BusinessWeek's Voices of Innovation (2006). He lives in Toronto, Canada.

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