Printers' Ink, Volume 126

Front Cover
Decker Communications, Incorporated, 1924 - Advertising
 

Selected pages

Contents

James True
Should the Advertising Booklet Be Sold to Consumers?
32
Helping the Retailer with His Collection Letters
40
When Is a Man Fitted for Corporation Work?
52
How Do You Talk to Plain Folks?
105
The Economics of a Moron
132
How Cheese Took Place of Beer in Pabst Selling Plan
196
Canada Spending HalfMillion Dollars to Attract New Citizens
214
A Labor Union Takes a Hand in Sales Problem of an Industry
13
A Consumer Guessing Contest with a DoubleBarreled Effect
16
How Testimonials Can Be Made to Order
64
A Lesson for Manufacturers in the Farmers Welcome of Radio
73
81
81
A Way to Get Salesmen to Classify Themselves
89
101
101
Fanning the Desert
113
Managements Responsibility to Industry
123
How Oakland Introduced Its New FourWheelBrake
138
A Jobbers Right to Influence Manufacturers Not to Sell Chain Stores
145
Clarke 194
206
Prosperity Depends on Sound Industrial Relations Sam A Lewisohn 3
3
Similes Slang and Slogans
10
Buyers and Purchasing Agents Responsible for Part of the High Cost
17
Another Way to Create New Uses 25
25
Increasing Sales with Crop Reports and Forecasts 33
33
When Lettering Goes to the Costumers W Livingston Larned 41
41
By G A Nichols
43
Public Invited to Take Hand in Furthering TruthinAdvertising 54
54
Shredded WheatAnd Its Human Factors Edward Hungerford 61
61
Rulings of the Federal Trade Commission in 1923 That Affect 1924 Sales
73
The Trend in TradeMark Usage
81
PostOffice to Expedite Delivery of Newspapers 89
89
217
102
Making Orders Flow Downhill
3
222
22
VestPocket Demonstrations in Advertising Do Big Work in Little Space
33
224
37
Congressional Bills That Would Affect Business
48
When Many Okehs Are Needed on the Advertising Campaign
78
The Woman Appeal Frances Maule 105
105
Cooperative Advertising Strengthens the Insurance Salesmens Argument 117
117
National Commission Meets with District Advertising Association 125
125
Editorials 150
150
Earl Wilson Reduce Line in Order to Plus the Sale
160
How New Bosch Products Are Being Put on the Map
38
Business Morality at the Crossroads
63
Readily Negotiable Warehouse Receipts Lower Distribution Costs
73
How Industrial Advertisers Distribute Appropriations
88
J A Lutz 101
101
Tying TradeMarks Valueless without Constant Promotion
103
The Little Schoolmasters Classroom 156
111
A W Ferrin and W G Kilcoin 113
113
How Chevrolet Helped Thirteen Dealers Pass a Sales Goal of 1500000 121
121
The Rising Tide of TimePayments
157
Japans Enlarged Market for American Goods
169
NEW YORK March 6 1924
Making Merchants Out of Storekeepers A K Barnes 10
10
Salesmen Tell How They Would Help Their Weaker Associates
11
Legitimacy of Hiring Competitors Salesmen Questioned 19
19
How One Publisher Beats the Press Agent D N Slep 106
106
Proper Salutations in Central Tibet and Elsewhere
112
A Small Advertising Appropriation Markets a Fruit New to the Trade
119
Smoothing the Way for the Cub Salesman by Assigning Him to Interesting
125
Lets Have Some Slogans
133
A Buyer of Life Insurance Speaks His Mind
137
Editorials
146
A Retailer Refuses to Match Wits with Customers
158
High Pressure Selling Methods Are the Earmarks of Questionable Securi
177
The Retailers Invasion of National Advertising
188
Sales Doubled When Modern Ideas Took the Place of
192
A Jobber Advertises Products of Many Manufacturers Collectively
200
The Little Schoolmasters Classroom
206
City Water Company Adopts Advertising as a Permanent Policy
219
Have RefusedAnd Why James H Collins 3
3
Propaganda Radio and Reading NoticesInterview with Senator Capper 10
10
New Sears Roebuck Copy Mirrors 1924 MailOrder Trends Dana Hubbard 17
17
Does Your Mail Go Where You Send It? Maxwell Droke 25
25
How Eastman Prepared the Way for HomeMade Movie Advertising 33
33
When a New Product Requires a New Sales Channel 41
41
We Sit In on a RadioAdvertising Program Silas Hopper 53
53
Knox Advertises Medical Value of Gelatine to Both Physicians
61
A Dealer Writes on Ideas That Help the Dealer with Window Displays 73
73
Talking So Folks Will Understand Charles R Wiers 81
81
Industrial Advertising That Features the Testimonial by Indirection
89
A Bond House Tests the Value of GoodWill Copy 94
94
How Fares Prosperity If Wages Fall?
97
Applying Laws of Art Criticism to Buick Advertising Richard Surrey 101
101
Putting Merchandising in the Dealers Vocabulary
105
Enterprise of Florists in Getting Business 112
112
A Warning to Mattress Bootleggers
116
How Executives Are Using Printers Ink Roy Dickinson 122
122
125
125
Selling Cellarless Houses to Sell Heating Equipment 126
126
How Starrett and Other Industrial Advertisers Get Effective Illustrations 133
133
Why Distinguishing Features Are Seldom Registrable as TradeMarks
138
How an Advertised Cat Put Sam Ashley on the Road to Prosperity 141
141
How to Organize an Idea for a Business Talk Benjamin Bills 149
149
An American Idea Builds MailOrder Business in Argentina
153
What Japan Will Buy from American Manufacturers 157
157
169
169
Editorials
174
Is There a Fixed Advertising Atmosphere for a Product? S P Harman 177
177
Parent of Golden DreamsRomance Arthur H Little 181
181
Editorials
187
Editorials 192
192
Summary of Advertising in Magazines for March 199
199
The Little Schoolmasters Classroom
201
The Little Schoolmasters Classroom 206
206
Opportunity Knocks at the DoorAdvertising Sells
8
Five Ways to Win Jobbers Enthusiasm
25
Supreme Court Rules Against the Federal Trade Commission
41
What Three Years of Advertising Did for Squibbs SixtyfiveYearOld
A Most Important Word in PresentDay Advertising
Advertising Opportunities That Abound in the Waste Products of Industry 97
Expired PatentsLiabilities or Assets?
178
Editorials

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Common terms and phrases

Address adver advertising agency advertising manager American appointed Association automobile average Bldg booklet Boston Building buyers campaign cent Chicago circulation Cleveland Club color Company consumer copy cost customers Daily dealers Detroit Editor electrical executive experience fact farm farmer George Batten Herald idea increase industry interest issue January jobbers Journal letter lines magazine manufacturer ment merchandising methods monthly months motor national advertising newspaper NORRIS HILL organization pany paper Philadelphia Philco Pictorial Review president printed PRINTERS problem profit published purchase Pyralin radio readers representative retail Rotogravure sales manager sales promotion salesman San Francisco selling shoes Shredded Wheat sold Street sumer Sunday thing Timken company tion tising trade trade-mark Tribune Vanity Fair Verree vertising vice-president Weekly write York City

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Bibliographic information

TitlePrinters' Ink, Volume 126
ContributorPrinters' Ink Publishing Company
PublisherDecker Communications, Incorporated, 1924
Original fromthe University of Michigan
Digitized22 Mar 2008
  
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