Private Truths, Public Lies: The Social Consequences of Preference Falsification
Preference falsification, according to the economist Timur Kuran, is the act of misrepresenting one's wants under perceived social pressures. It happens frequently in everyday life, such as when we tell the host of a dinner party that we are enjoying the food when we actually find it bland. In Private Truths, Public Lies Kuran argues convincingly that the phenomenon not only is ubiquitous but has huge social and political consequences. Drawing on diverse intellectual traditions, including those rooted in economics, psychology, sociology, and political science, Kuran provides a unified theory of how preference falsification shapes collective decisions, orients structural change, sustains social stability, distorts human knowledge, and conceals political possibilities.
A common effect of preference falsification is the preservation of widely disliked structures. Another is the conferment of an aura of stability on structures vulnerable to sudden collapse. When the support of a policy, tradition, or regime is largely contrived, a minor event may activate a bandwagon that generates massive yet unanticipated change.
In distorting public opinion, preference falsification also corrupts public discourse and, hence, human knowledge. So structures held in place by preference falsification may, if the condition lasts long enough, achieve increasingly genuine acceptance. The book demonstrates how human knowledge and social structures co-evolve in complex and imperfectly predictable ways, without any guarantee of social efficiency.
Private Truths, Public Lies uses its theoretical argument to illuminate an array of puzzling social phenomena. They include the unexpected fall of communism, the paucity, until recently, of open opposition to affirmative action in the United States, and the durability of the beliefs that have sustained India's caste system.
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Some of the relevant factors are weighed by Sissela Bok, Lying: Moral Choice in
Public and Private Life (New York: Pantheon, 1978), especially chap. 16; and
Bok, Secrets: On the Ethics of Concealment and Revelation (New York: Pantheon
Vladimir Tismaneanu, The Crisis of Marxist Ideology in Eastern Europe: The
Poverty of Utopia (London: Routledge, 1988), especially chap. 4; and Leszek
Kolakowski, Main Currents of Marxism: Its Origin, Growth, and Dissolution, vol. 3,
Katz, "Strange Birth," especially pp. 753-755. See also Pole, Pursuit of Equality,
chaps. 6-7; and Terry Eastland and William J. Bennett, Counting by Race:
Equality from the Founding Fathers to Bakke and Weber (New York: Basic Books,
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The Obstinacy of Communism
The Ominous Perseverance of the Caste System
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