Export Planning: A 10 - step approach
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
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Export Planning I_________________________________________________________________________2
Export Planning II_______________________________________________________________________72
Value chain and supply chain set up ___________________________________________95
Export market strategy and entry options______________________________________115
Export Planning III _____________________________________________________________________136
Logistics and organisation __________________________________________________157
Financial plan and legal issues _______________________________________________177
Export Planning IV _____________________________________________________________________202
Other editions - View all
Barbie business definition business process model business strategy cash flow cash flow statement chapter choice company’s competitive advantage competitive strategies consumer costs country selection create criteria CRM and sales cultural customer relationship management Danone depreciation DESTEP distribution channel distributor easyJet elements example export audit export country export development export market entry export market strategy export planning export planning process export policy plan EXPORT ROLL export roll-out external analysis Figure filter filter-model financial plan focus focuses Gazprom global IKEA important INCOTERMS industry international strategy internationalisation investment L’Oréal Leeman market or country market share marketing mix matrix Mattel Nokia organisation structure PepsiCo phase potential price set product lines product or service Puma Puma AG retail review gate risk Ryanair sales plan score segments selling Source step suppliers supply chain management supply chain set SWOT trends value chain value proposition yes yes yes/no