Advanced Business Communication
South-Western College Pub., 1997 - Business communication - 462 pages
Including discussions of theory and applications, this text also provides an examination of ethics concepts and cross-cultural communication, job search strategies, technological influences in communication, and illustrative examples.
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Advanced Communication 13 Summary 16 Applications 16 Discussion Questions 18
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action analysis analyze answer applicant approach audience avoid behavior BLOCKBUSTER Entertainment Business Communication chapter collaborative writing color consider cost data base decision described desktop publishing direct discussion effective electronic employees evaluation example executive Fermilab FIGURE Formal Report formulas goal graph Graphicacy graphics high-energy physics ICBM implementation important indirect instructor Intel interview letter major marketing meeting memo music industry negative message nonverbal communication oral organization outline participants particle physics Pentium percent person personal computer persuasive message Poletown positive information prepare presentation press release problem proposal questions reader recommendations request response resume Sample Pages skills SLAC slides solution specific statement steps strategy style Subpanel Superconducting Super Collider Table Texas tion types visual support Wall Street Journal words writing