The One to One Future: Building Relationships One Customer at a TimeUsing the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. |
Contents
Back from the Future | 3 |
Economies of Scope | 8 |
Make Money Protecting Privacy | 9 |
Copyright | |
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