Starting an Online Business All-in-One Desk Reference For DummiesIf you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:
Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business! |
Contents
Table of Contents | |
Chapter 1 Starting from Scratch | |
Chapter 2 Turning Internet Dreams into Reality | |
Chapter 3 Getting Real Creating a Usable Business Plan | |
Chapter4 Finding Money to Fund Your Online StartUp | |
Chapter 5Creating Policies to Protect YourWebSite | |
A Floor Plan for Success | |
MustHave Equipment Make form followfunction Revving up with a powerful PC Let somebody else do the hard stuff | |
Chapter4 Converting Browsers to Buyers | |
Chapter 5Analyzing andMonitoring Your Customers | |
Chapter 6 Mastering Search Engines Optimization and Rankings | |
Chapter 2 Understanding the Differences between Real and Virtual Customers | |
Retail toETail Book VII Chapter1 Knowing WhentoPut Your Store Online | |
Chapter 4 Making InStore Customers LoyalOnline Shoppers | |
Storefront Selling Book VIII Chapter 1 Instant ECommerce with Storefronts | |
Joining the Marketplace | |
Legal and Accounting | |
Chapter 3The TrademarkandCopyright TwoStep | |
Chapter4 Accounting for Taxes And Then Some | |
Web SiteDesign Book III Chapter1 Whats in a DomainName? | |
All the Good Ones Are Not Taken | |
Comparing apples to apples | |
Differentiating betweenanISP and aHost Determining What Makesthe Difference for HighPerformance Hosting | |
Chapter 6Lights Camera Action Taking Your Site Live | |
Online andOperating | |
Chapter 3 Turning Information into Profit from eBooks to Webinars | |
Accepting Credit CardPayments Securing amerchant account | |
Chapter 6 Taking Inventory | |
Chapter 7 Fulfilling Expectations and Orders | |
Internet Security Book V Chapter 1 Understanding Security and Your Risks | |
Chapter 3Attacked Whatto Expect from the NetThief | |
Making aPlan Policies and procedures | |
Chapter4 Securing Your Site and Your Business | |
Chapter 5 Overcoming SecurityConcerns inthe Wireless World | |
Chapter 3Lets Hear It for Yahoo | |
Chapter 4 Making eBay THE | |
Chapter 5New Storefronts New Opportunities | |
Registering with CafePress | |
Setting upyour store Adding imagesand products Comparing Featuresto Findthe BestDealin Storefronts Spreadshirt | |
Chapter 3 Getting the Donor Base to Come to | |
Chapter 2 Adding Online Moneymakers to an Existing Site | |
Chapter 4More Online Marketing Strategies for Nonprofits | |
Chapter 5Legal Considerations for Nonprofit Organizations | |
Understanding the Baby Boomer Market | |
Chapter 3 Blogging for Profit | |
Chapter 4 Socializing And Profiting in Second Life | |
ECommerce Advanced | |
Chapter 3 Expanding Products to Increase Stagnant Sales | |
Chapter 2 Redesigning to Win New Customers | |
Chapter 4 Bringing Former Customers Back Home | |
Chapter 5 Revisiting Marketing Strategies Reviewing theProgress ReportAn AnnualTradition Getting the right reports Sharing your progress report w... | |
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Starting an Online Business All-in-One Desk Reference For Dummies Shannon Belew,Joel Elad No preview available - 2009 |
Common terms and phrases
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