Printers' Ink, Volume 278

account executive adver advertising agencies advertising business advertising manager Air France American Angeles Anheuser-Busch annual Assn BBDO beer Benton & Bowles bill bottle brand brewers Brewing broadcasting budget Budweiser business papers BUSINESS WEEK campaign cent Chicago circulation client color commercial competition consumer copy Corp cost creative dealers Devcon direct mail director division economic EDITOR effective flavor Foster Wheeler idea increase industry issue Leo Burnett look Los Angeles Lucite magazine major manufacturers McCann-Erickson ment merchandising month newspaper packaging plans president PRINTERS problem profits public relations Publishing radio readers retail sales manager sales promotion salesmen San Francisco Schlitz selling Steel sumer tags taste television tion tising trade trend Tribune vertising vice-president Walter Thompson York Young & Rubicam