Pink Ribbon BluesPink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink ribbon logo. Indeed, while survivors and supporters walk, run, and purchase pink products for a cure, cancer rates rise, the industry thrives, and breast cancer is stigmatized anew for those who reject the cheerful, pink ribbon model. Even as Sulik points out the flaws of this system, she outlines alternatives and presents a new agenda for the future. The paperback edition includes a new prologue on the recent developments in breast cancer culture involving Susan G. Komen for the Cure as well as a new four-page color insert with images of pink culture and compelling reactions to its messaging. |
Contents
Foreword | xi |
Acknowledgments | xvii |
Introduction to the 2012 Edition | xxvii |
WHAT IS PINK RIBBON CULTURE? | 3 |
THE DEVELOPMENT OF PINK RIBBON CULTURE | 27 |
MIXED METAPHORS WAR GENDER AND THE MASS CIRCULATION OF CANCER CULTURE | 73 |
CONSUMING PINK MASS MEDIA AND THE CONSCIENTIOUS CONSUMER | 111 |
Other editions - View all
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Gayle A. Sulik Limited preview - 2010 |
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Gayle A. Sulik Limited preview - 2010 |
Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health Gayle A. Sulik No preview available - 2010 |
Common terms and phrases
accessed July 11 advertising affiliates African American American Cancer Society Armstrong associated AstraZeneca Barbara biopsy Breast Cancer Action breast cancer advocacy breast cancer awareness breast cancer brand breast cancer industry breast cancer movement breast cancer organizations breast cancer research breast cancer survivors campaign cancer culture chemotherapy consumer corporate Cure DCIS develop diagnosed with breast diagnosed women disease drugs early detection emotional experience feeling rules funding fundraising gender healthcare increased invasive breast cancer Journal Karen Handel Komen lives Lucille Clifton mammograms mammography screening masculine mass media mastectomy Medicine ment million Nancy Brinker narratives Natalie National Breast Cancer National Cancer Institute NBCAM NBCC needs networks Oncology one’s optimism percent pink femininity Pink Ribbon Blues pink ribbon culture Planned Parenthood programs promote risk role she-ro she-roic social story strategies Susan G symbolic tamoxifen tion treatment woman women’s health women’s magazines