Professional Assistant: A Guide to Success for Real Estate AssistantsThe Professional Assistant includes: more than 50 icon- keyed features such as licensing issues, quotes and "bright ideas" for achieving workplace excellence; more than 100 lists, illustrations, flowcharts and blank forms to clarify complex ideas; clear, easy-to-read text; emphasis on hands-on skill development, and much more. |
Contents
Real Estate Agents and the Real Estate Industry | 1 |
Professional Assistants and the Real Estate Industry | 15 |
Professional Assistants in the Real Estate Office | 24 |
Real Estate Office Technology | 41 |
Professional Skills | 55 |
Organizing for an Efficient Office | 75 |
Developing A Marketing Strategy | 96 |
Telemarketing | 104 |
Assisting With Sellers | 128 |
Assisting With Buyers | 142 |
| 153 | |
For Further Study | 168 |
Answer Key | 169 |
Glossary | 170 |
| 180 | |
Newsletters Brochures Direct Mail | 115 |
Common terms and phrases
activities advertising agency laws agency relationship agent's services appraisal assistant's role Association of REALTORS basic brochure buyers and sellers caller chapter checklist client closing cold call commission customers designed direct mail disclosure documents dual agency earnest money effective employees Figure flier important independent contractor inspection keep lenders letter licensed real estate listing agreement listing presentation market analysis materials mortgage broker Multiple Listing Service National Association newsletter offer open house organizing person phone number potential printer professional real estate programs prospective buyers purchase agreement real estate agent real estate assistant real estate assistant's real estate business real estate industry real estate laws real estate license real estate office real estate transaction responsibilities salesperson script selling short-term goals specific Stigmatized properties telemarketing telephone tool Truth-in-Lending Act unlicensed assistant vision statement window shopper yard signs