Thank You for Arguing, Third Edition

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Crown/Archetype, Jul 4, 2017 - Language Arts & Disciplines - 480 pages
5 Reviews
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.   

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
 

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LibraryThing Review

User Review  - Razinha - LibraryThing

I stretched this one out quite a while because I would pick it up, read a few sections and put it down for something else. It's a nice conversational read, full of great explanations, strategies, tips ... Read full review

LibraryThing Review

User Review  - TJWilson - LibraryThing

The sidebars are a little much. Too many sidebars make for too much disjointedness. I don't do well when people I'm conversing with have side conversations. Don't do it with writing! On the whole, the ... Read full review

Contents

Show You Care
76
Control the Mood
84
Turn the Volume Down
101
Gain the High Ground
110
Persuade on Your Terms
120
Control the Argument
135
Spot Fallacies
151
Know Whom to Trust
189
Seize the Occasion
280
Use the Right Medium
291
ADVANCED AGREENMENT
303
Capture Your Audience
319
Write a Persuasive ESSay
333
Use the Right Tools
348
Run an Agreeable Country
361
l Argument Lab
375

Find the Sweet Spot
199
Deal with a Bully
207
19 Get Instant Cleverness
217
Speak Your Audiences Language
250
Make Them Identify with Your Choice
259
Recover from a ScrewUp
268
The Tools
419
ll Glossary
431
Chronology
437
43
444
Copyright

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About the author (2017)

JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com

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