Why We Buy: The Science of Shopping

Front Cover
Orion Business, 1999 - Consumer behavior - 255 pages
Guide to how and why people shop. Human beings tend to walk the way they drive. This is why in a well-designed UK airport, travellers drifting toward their departure gate will find the fast-food restaurants on their right and the gift shops on their left: people will readily cross a lane of pedestrian traffic to satisfy their hunger, but rarely to make an impulse buy of a gift.

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About the author (1999)

Paco Underhill is an environmental psychologist and founder of a market research and consulting company called Envirosell. His books include Why We Buy : The Science of Shopping, Call of the Mall: The Geography of Shopping, and What Women Want.

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