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Great book on consumer behavior and retailing environment. Filled with common sence (which is not that common IMHO)

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Loved it! The Internet Chapter is what intrigued me the most. I'm a Korean-American and your facts to speak of Japanese and Korean cultures as one is a huge mistake. It's rude to look at someone in the eye if you were Japanese, NOT Korean. If you can change that for your next version.


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