| Janet Staiger, Ben Lawton - 1977 - 172 pages
...McLuhan has described the difference between the "hot" medium of photography and the "cool" medium of television: "A hot medium is one that extends one...definition is the state of being well filled with data. . . . Hot media are. therefore. low in participation. and cool media are high in participation or completion... | |
| David R. Olson, Nancy Torrance - Education - 1991 - 310 pages
...is describing decontextualization in the famous passages def1ning "hot" as opposed to "cool" media. "A hot medium is one that extends one single sense in 'high def1nition.' High def1nition is the state of being well filled with data. A photograph is, usually,... | |
| Judith Stamps - Language Arts & Disciplines - 1995 - 232 pages
...19605 phenomenon of the "teach-in." McLuhan expressed it thus: "A hot medium is one that extends a single sense in 'high definition.' High definition is the state of being well filled with data ... speech is a cool medium of low definition, because so little is given and so much has to be filled... | |
| Joan Hawkins - Experimental films - 2000 - 352 pages
...McLuhan designates TV as a "cool" medium, paracinema tapes could be considered "frigid." For McLuhan, "a hot medium is one that extends one single sense...definition is the state of being well filled with data."49 A cool medium is the opposite; it provides relatively little data. A photograph is generally... | |
| Robert E. Babe - Language Arts & Disciplines - 2000 - 468 pages
...Furthermore, he distinguished between 'hot' and 'cool' media. A hot medium like radio and the movies extends a single sense in high definition. High definition is the state of being well filled with data. Hot media, therefore, are low in audience participation. For McLuhan, print is a hot medium non pareil.... | |
| Gary Genosko - Cybernetics - 2005 - 320 pages
...condensed in his theory of 'hot' and 'cool' media. McLuhan says that 'A hot medium is one that extends one sense in "high definition'". High definition is the state of being well filled with data.7 For example, a photograph is high definition (a high intensity of information, in Heim's term),... | |
| Nikhilesh Krishnamurthy, Amitabh Saran - Business & Economics - 2007 - 384 pages
...definition of information) and cool (low definition of information). The two terms have specific meanings. A hot medium is one that extends one single sense in high definition. High definition means the state of being well-filled with data. A cool medium is one with low definition. Because of... | |
| Ron Moy - Music - 2007 - 166 pages
...referred to radio as a 'hot' medium, as opposed to the 'cool' television form. By this he meant that a hot medium is 'one that extends one single sense in "high definition'" (McLuhan, 1987: 22). This requires imaginative participation by an audience in order to 'complete the... | |
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