Startup from the Ground Up: Practical Insights for Transforming an Idea Into a Business

Front Cover
Cynthia Kocialski, Nov 4, 2010 - Fiction - 228 pages
0 Reviews
Practical insights for entrepreneurs on how to go from an idea to starting a new business Startup from the Ground Up by Cynthia Kocialski gives commonsense and actionable advice entrepreneurs for building a thriving business from nothing but an idea. In this invaluable guide, you'll discover: * Why it's not enough just to have a great product * How to build a team and keep them, and why a team is more than founders and employees * How to take a product concept and turn it into a full-fledged successful business * Why it is so important to start marketing your product as early as possible * How to get customers to speak with you and how to interact better with them * When seeking outside funding, what investors will be looking for and how to understand and entice them Kocialski gets you moving down the right path and thinking in the right direction. Launching a company relies on far more than just having a fabulous new product- this is just one piece to the puzzle, many are needed and all must work together in order to achieve success. Kocialski is the founder of three companies and has been involved in dozens of start-ups; she shares her experiences in a mix of observations, illuminations, and guidance that will change the way you think start-ups sprout up from the ground. Clearly written and told from an expert's vantage point, Startup from the Ground Up is a guide for how to build a business from the very beginning stages.

What people are saying - Write a review

We haven't found any reviews in the usual places.


Its More Than the Technology
Are You an Entrepreneur?
Product and Business Concept
First Steps to Entrepreneurship
The Investors Perspective
Product Development
Why Is the Schedule So Elusive?
Development Schedule Gone Astray
Some Marketing Implementation Issues
Advertising Lessons
How Much Will Marketing Really Cost?
Testimonials and Editorials as Promotion
Understanding Sales

Exploring a Product Concept
The Concept Plan
Customer Understanding
Engaging Customers
Knowing Customers
Customers Common Sense Concerns
Market Opportunity
What is Marketing and How Important Is It?
Creating the Marketing Strategy
Is The Price Right?
The Team
The Right Team The Right Stuff at the Right Time
Considerations for Finding the Team
Convincing People to Join the Team
How to Keep the Team
What Sales Is and What It Is Not
Understanding the Sales Process
The Sales Call
Sales People
The Odds of Getting Funded
Never Neglect Funding and Its Trends
Best Alternative to Investor Funding
Business Model and Planning
One of the Most Popular Business Models Is the Freemium for You?
The Detailed Business Plan Keep It Simple and Stop Procrastinating
Funding Plan
Exits and Value Creation
Odds and Ends

Common terms and phrases

Bibliographic information