Switch: How to Change Things when Change is Hard

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Random House Business, 2011 - Self-Help - 305 pages
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Table of contents: * Three suprises about change * Find the bright spots * Script the critical moves * Point to the destination * Find the feeling * Shrink the change * Grow your people * Tweak the environment * Build habits * Rally the herd * Keep the Switch going * How to make a Switch * Overcoming obstacles * Next steps.

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User Review  - ssimon2000 - LibraryThing

I read this book for two reasons. First, it was a selection on the 2014 Air Force Chief of Staff Reading List, and second, a coworker recommended it. As a management engineer, change is my job, or I ... Read full review

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User Review  - startwithgivens - www.librarything.com

This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily ... Read full review

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About the author (2011)

Chip and Dan Heath are the co-authors of Made to Stick- Why Some Ideas Take Hold and Others Come Unstuck. They also write a monthly column called 'Made to Stick' for Fast Company magazine.They have spoken and consulted at organisations such as Nike, Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the American Heart Association.

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