Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

Front Cover
McGraw Hill Professional, 2006 - Business & Economics - 216 pages
6 Reviews

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

From inside the book

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Marketing is
1
2500 years of
9
The principle of force
15
Copyright

13 other sections not shown

Common terms and phrases

advertising American American Motors Apple attack battle become beer better brand Burger called cars Chrysler classic Clausewitz Coca-Cola Coke cola competition competitors concept continues Coors Corporation cost course defensive develop Diet direct effective enemy example expensive fact fight flanking flanking attack force Ford front guerrilla idea important industry introduced It's Johnson keep King later launch lead leader less Light look major marketing marketing warfare McDonald's military Miller million mind Motors mountain move never offensive operation Pepsi percent personal computer play position possible principle problem segment sell share soft drink sold started strategy strength strong success tactics thing took turned usually victory Volkswagen warfare weakness

References to this book

About the author (2006)

Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

Ries and Trout are also the authors of the marketing classic Positioning.

Bibliographic information

QR code for Marketing Warfare: 20th Anniversary Edition
TitleMarketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
AuthorsAl Ries, Jack Trout
Editionillustrated, annotated
PublisherMcGraw Hill Professional, 2006
ISBN0071460829, 9780071460828
Length216 pages
Subjects ›  › 

Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Training
  
Export CitationBiBTeX EndNote RefMan