Seizing the White Space: Business Model Innovation for Growth and Renewal

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Harvard Business Press, 2010 - Business & Economics - 208 pages
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries.

He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

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Great book, simple and easy to understand how the business model transforms.

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Mark W. Johnson must be a terrific consultant. His tidy new book unfolds in a masterful, controlled way, shifting elegantly from practical knowledge to business analysis to case studies of how “business model innovation” has recast such companies as Whole Foods and Apple. The reader feels both pushed by Johnson’s thinking and supported by his clear logic. Johnson posits that to exploit growth opportunities companies often must innovate away from their core capabilities – or, as he frames it, venture into the “white space.” To help companies take this leap, he describes a useful “four-box” framework for understanding business models and provides step-by-step instructions for designing and implementing a fresh one for your firm. getAbstract highly recommends this thoughtful, comprehensive look at business model innovation to general managers, entrepreneurs and strategists.
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About the author (2010)

Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries.

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