In Cold Type: Overcoming the Book Crisis

accounts actually additional advance advantage advertising average backlist become better bookseller bookstore buying certainly consider copies cost course cover created customers decisions depend determine developed discount distribution dollar economic editor effect example expected expensive fact figures frequently give higher important improve income increase independent industry interest inventory investment larger least less manufacturing manuscript margin matter methods months offer operating orders overhead paperback particular percent perhaps plant possible potential prediction present printing probably problems production profit promotion publication publisher publisher's publishing houses quantities reach reason reduce represented responsibility result retail price returns royalty sales force sales manager sales rep schedule selling simply sold success suggest supply titles trade usually weeks wholesaler