42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts from Around the World

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Happy About, 2010 - Product management - 115 pages
"42 Rules of Product Management" is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

 

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Contents

Intro
1
Rules Are Meant to Be Broken
4
Work on Products You Are Passionate About
6
Beware the Requirements Death Spiral
8
Think Like an Entrepreneur
10
Learn to Say No to Customers
12
Product Management Is Inherently Political
14
There Is a Fine Line between Knowing It All and Being a KnowItAll
16
Find Market Problems Worth Solving
58
A Business Is Not a Democracy
60
Agility Is Key to Product Management Success
62
Tap Into Your Customers
64
Determine Your Marketing Approach Early and Wisely
66
Let the Customer End the Debate
68
Differentiation Isnt Enough You Have to Be Better
70
Act Like a Child
72

Market Research Must Be Actionable
18
The TwoWeek Rule
20
Market Needs Not Individual Requests
22
No Surprises
24
Be DataDriven by the Consumers of Your Product
26
903603
28
Creativity Opens Up More Possibilities
30
Get Your Hands Dirty
32
Get Out of the Office
34
You Do Not Own Your Product
36
Carve Out Think Time
38
Get the Market Segmentation Right
40
Clarify Product Positioning
42
Define and Align Your Roles and Responsibilities
44
Write It Down
46
Make Sure You Have Clear Priorities
48
Salespeople Dont Just Want to Make Lots of Money
50
Create a Culture of Openness
52
Align Your Product Strategy with the Company StrategyThen Sell It
54
Short Standardized Cycle Times Drive Predictability
56
Decide What You Are Going to Do and Not Do
74
Trust and Leadership Through Good Relationships
76
Great Execution Trumps a Great Product Idea
78
Be All You Can Be
80
I Can See Clearly Now The Power of Transparency
82
Always Be Learning
84
These Are Our Rules What Are Yours?
86
Contributing Authors
88
The Product Management Manifesto
98
Product Management Resources
100
Product ManagementMarketing Templates
102
280 Group Services
104
References
106
About the Authors
108
Your Rules
110
Books
112
A Message From Super Star Press
114
Back Cover
116
Copyright

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