Mediaspeak: Three American Voices

Front Cover
Greenwood Publishing Group, 2001 - Language Arts & Disciplines - 225 pages

This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture. Discussions are illustrated with a diverse range of examples from popular culture, magazines, Internet sites, politics, television, and film. Fox argues that the Information Age has replaced actual reality with representations of reality. He states that electronic media dominates our lives. Together, these three voices saturate media and technology, profoundly influencing American culture. Fox suggests specific strategies for recognizing and understanding these coded messages.

This lively and informative discussion will appeal to anyone who is interested in learning how print and electronic media manipulate both individuals and society as a whole. The extensive research will appeal to media, communications, journalism, and cultural studies scholars alike.

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Contents

Whitmans Ghost MediaSpeak and American Voices
1
Making Sense of MediaSpeak
17
Doublespeak
45
Salespeak
87
Sensationspeak
145
Voices Entwined
191
Media Technology and Culture Entwined
199
Works Cited
211
Index
Copyright

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References to this book

The 1990s
Marc Oxoby
Limited preview - 2003

About the author (2001)

ROY F. FOX teaches courses in language, literacy, and culture at the University of Missouri-Columbia, where he also directs the Missouri Writing Project. He is the author of Harvesting Minds (Greenwood, 1996).

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