Platforms, Markets and Innovation

Front Cover
Annabelle Gawer
Edward Elgar Publishing, Jan 1, 2011 - Business & Economics - 416 pages
In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy
 

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Contents

Platforms markets and innovation an introduction
1
The architecture of platforms a unified view
19
Platform dynamics and strategies from products to services
45
The role of services in platform markets
77
How catalysts ignite the economics of platformbased startups
99
Opening platforms how when and why?
131
Platform rules multisided platforms as regulators
163
Protecting or diffusing a technology platform tradeoffs in appropriability network externalities and architectural control
192
Open platform development and the commercial Internet
219
Outsourcing of tasks and outsourcing of assets evidence from automotive supplier parks in Brazil
251
Platforms for the design of platforms collaborating in the unknown
273
Design rules for platform leaders
306
Detecting errors early management of problem solving in product platform projects
322
The effect of technological platforms on the international division of labor a case study of Intels platform business in the PC industry
345
Index
371
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