Platforms, Markets and InnovationIn her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy |
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Contents
| 1 | |
The architecture of platforms a unified view | 19 |
Platform dynamics and strategies from products to services | 45 |
The role of services in platform markets | 77 |
How catalysts ignite the economics of platformbased startups | 99 |
Opening platforms how when and why? | 131 |
Platform rules multisided platforms as regulators | 163 |
Protecting or diffusing a technology platform tradeoffs in appropriability network externalities and architectural control | 192 |
Open platform development and the commercial Internet | 219 |
Outsourcing of tasks and outsourcing of assets evidence from automotive supplier parks in Brazil | 251 |
Platforms for the design of platforms collaborating in the unknown | 273 |
Design rules for platform leaders | 306 |
Detecting errors early management of problem solving in product platform projects | 322 |
The effect of technological platforms on the international division of labor a case study of Intels platform business in the PC industry | 345 |
| 371 | |
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Common terms and phrases
adoption applications B2Bs Baldwin and Clark Camaçari chapter chipsets collaboration commercial Internet companies competition complementary complementors complements complex components coordination core create critical mass customers design process design rules dominant design dynamics ecosystem Eisenmann emergence example Facebook firm’s firms Friendster function Gawer and Cusumano Gravataí Greenstein Hagiu Harvard Business School IETF incentives industry platform innovation installed base integration Intel interactions interfaces internal platform iPhone knowledge licensing literature Management manufacturers Microsoft modular modules Mori Building network effects network externalities open source operating system organization outsourcing participants plat platform architecture platform design platform leader platform leadership platform owner platform providers platform strategies platforms for platform problem product architecture product development product platform proprietary regulation Research Policy Resende role Roppongi Hills social networking standards structure supplier parks supply chain platforms technical tion TopCoder two-sided two-sided markets users videogame
Bibliographic information
| Title | Platforms, Markets and Innovation |
| Editor | Annabelle Gawer |
| Edition | reprint |
| Publisher | Edward Elgar Publishing, 2011 |
| ISBN | 1849803315, 9781849803311 |
| Length | 416 pages |
| Subjects | › Business & Economics / Organizational Development Business & Economics / Strategic Planning Technology & Engineering / General |
| Export Citation | BiBTeX EndNote RefMan |