Platforms, Markets and InnovationAnnabelle Gawer In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy |
Contents
| 1 | |
Overview | 17 |
a unified view | 19 |
from products to services | 45 |
4 The role of services in platform markets | 77 |
the economics of platformbased startups | 99 |
Open Closed and Governance Issues | 129 |
how when and why? | 131 |
9 Open platform development and the commercial Internet | 219 |
Management Design and Knowledge Issues | 249 |
evidence from automotive supplier parks in Brazil | 251 |
collaborating in the unknown | 273 |
12 Design rules for platform leaders | 306 |
management of problem solving in product platform projects | 322 |
a case study of Intels platform business in the PC industry | 345 |
| 371 | |
multisided platforms as regulators | 163 |
tradeoffs in appropriability network externalities and architectural control | 192 |
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Common terms and phrases
adoption applications B2Bs Baldwin and Clark Camaçari chapter chipsets cockpit collaboration commercial Internet companies competition complementary complementors complements complex components coordination core create critical mass customers design process design rules diffusion dynamics ecosystem Eisenmann emergence example Facebook firms Friendster function Gawer and Cusumano Gravataí Greenstein Hagiu Harvard Business School IETF incentives industry platform innovation installed base integration Intel interactions interfaces internal platform iPhone knowledge licensing literature Management manufacturers Microsoft modular modules Mori Building network effects network externalities open source operating system organization outsourcing participants plat platform architecture platform design platform leader platform leadership platform owner platform providers platform strategies platforms for platform problem product architecture product development product platform proprietary regulation Research Policy Resende role Roppongi Hills social networking sponsor standards structure supplier parks supply chain platforms technical tion TopCoder two-sided two-sided markets users videogame