Now is Too Late: Survival in an Era of Instant News
Whoever you are, whatever institution or corporation you represent, your reputation can be destroyed instantly. Feeding frenzies like Enron, Andersen, and Firestone/Ford point to a new "post-media" world where traditional crisis management is no longer enough. In this new world, attacks can come from anywhere, at any time-and your key constituents expect direct answers, straight from you, without traditional journalistic intermediaries.
In Now Is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: Why public discourse has turned so ugly and why you're probably wearing the black hat-maybe even if you haven't done anything wrong. More important, he offers a complete roadmap for defending yourself, beginning with effective actions you must take now, before you're under attack! * Beyond the media: the new world of instant, unmediated newsYour new audiences: They want it straight, and they want it now* When opponents grab the microphoneWhy you're becoming an even juicier target-and what you can do about it* Building "reputation equity" while there's still timeHow to start banking credibility now, so it'll be there when you need it* 11 reasons yesterday's crisis management techniques no longer workAnd specific solutions you can start implementing right now* Leveraging technology to regain the initiativeBringing the Web and email to the heart of your crisis communications plan* Surviving the maelstrom--and recovering your reputationClear thinking and effective strategies for managing crises--and their aftermath
What to do when the media hits the fan....
Now your reputation can be attacked by anyone, anywhere, at any time, day or night--and if you try to fight 21st-century battles with 20th-century tactics, you're dead. It's a new "post-media" world. You need a new blueprint for crisis management communications that reflects your constituents' demands for unprecedented speed, directness, and accuracy.
In "Now Is Too Late," Gerald R. Baron shows how to build response mechanisms that take full advantage of the Web and email, and can spring into effective action in a heartbeat. You'll learn how to build "reputation equity" that'll be there when you need it most, how to survive crises through clear thinking and careful strategy, and what to do after the crisis to recover and strengthen your reputation.
You have more adversaries and more risk factors than ever before--but you also have new technologies and allies. "Now Is Too Late" shows how to mobilize your advantages, regain the initiative, and come away stronger than ever!"Gerald Baron's new book is a must-read by Academe, voters, news consumers, marketers, business leaders, and politicians. Baron provides a cogent, insightful snapshot of today's media landscape. Ignore this book's lessons at your own peril-McLuhan's Global Village is here to stay, and how!"--Tim O'Leary,
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Now is too late: survival in an era of instant newsUser Review - Not Available - Book Verdict
Baron (Friendship Marketing), the head of a market research firm, here presents his insights on public relations in the rapidly evolving world of communications. His premise is that public-relations ... Read full review
DISCOVERING THE NEW WORLD OF INSTANT NEWS
A NONINSTANT NEWS RESPONSE
NO GOLDEN HOUR RESPONSE
INADEQUATE INTERNAL COMMUNICATION
ANTIQUATED INFORMATION DISTRIBUTION
SCRATCHPAD METHOD OF DATABASE DEVELOPMENT
HANDCUFFED WITHOUT EMAIL
RECOGNIZING THE DRAMATICALLY CHANGED NATURE OF NEWS AND PUBLIC INFORMATION WHAT IS THE ORGANIZATIONS GO...
WHAT GROUPS OR AUDIENCES WILL RECEIVE PRIORITY IN COMMUNICATION?
WILL THE ORGANIZATION BE REACTIVE OR PROACTIVE IN THE DISTRIBUTION OR PUBLISHING OF INFORMATION?
HOW WILL WE DETERMINE WHETHER A CRISIS EXISTS AND WHAT LEVEL OF RESPONSE IS REQUIRED?
TO WHAT LENGTH IS THE ORGANIZATION WILLING TO GO TO PROTECT ITS CREDIBILITY?
SEPARATE WEB TEAM TO UPDATE SITE
BEHIND THE CURVE ON MEDIA RESPONSE
THE MEDIA FIRST MISTAKE
THE APPROVAL PROCESS SLOWDOWN
NO INQUIRY AND RESPONSE TRACKING
NO WAY TO EASILY UPDATE NEW REPORTERS
A NEW APPROACH NEEDED
TOWARD A POSTMEDIA WORLD
TRADITIONAL MEDIA ANO THE GLOBAL EXPERIENCE
USE OF THE INTERNET ON SEPTEMBER 1 1
THE PERSONALIZATION OF MEDIA
A MULTITUDE OF BROADCASTERS ANO PUBLISHERS
THE NEW AUDIENCE
RELEVANCE AND DEMAND
NSTANT NEWS CASE STUDIES
THE ROLE OF THE INTERNET IN CHANGING EXPECTATIONS
CHARACTERISTICS OF THE NEW AUDIENCE
PRIORITY ON COMMUNICATION
THE NEWS AT MY HIP
HOW NEWS IS CHANGING
UNDERSTANDING THE NEWS BUSINESS
THE END OF THE NEWS EXECUTIVE
THE PRIMETIME NEWS MAGAZINE
THE BLACK HATS AND WHITE HATS
WHEN OPPONENTS GRAB THE MICROPHONE
NOW IS TOO LATE
A TIME OF CYNICISM
ACTIVISTS ANO OTHER OPPONENTS
NOW THEY HAVE THE MICROPHONE
A PLATFORM FOR ATTACKING CREDIBILITY
USING THE NET TO NETWORK
WHEN THE POLITICIANS GET INVOLVED
HOW THE RULES HAVE CHANGED
COMMUNICATION STRATEGIES FOR THE INSTANT NEWS WORLD
WHOM DO WE NEED TO TALK TO?
WHAT YOU DO IS MORE IMPORTANT THAN WHAT YOU SAY
BE STRAIGHTFORWARD ABOUT WHAT YOU KNOW AND DONT KNOW
WHAT MESSAGE DO WE NEED TO CONVEY?
WHAT DO WE NEED TO HEAR FROM THEM?
WHO NEEDS TO DELIVER THE MESSAGE?
HOW SHOULD WE COMMUNICATE?
PREPARING THE ORGANIZATION AND TEAM
OF COMMUNICATION TO THE EXISTENCE AND MISSION OF THE ORGANIZATION?
WHAT DOES A SUCCESSFUL COMMUNICATION RESPONSE LOOK LIKE?
DOES THE ORGANIZATION CONSIDER IT IMPORTANT TO COMMUNICATE INFORMATION OF HIGH PUBLIC INTEREST?
THE ROLE OF TECHNOLOGY
INTERACTIVITY ANO RESPONSE
WEB SITE CONTROL
CRISIS PREPARATION WHAT TO DO BEFORE IT HAPPENS
ITS ALL ABOUT RELATIONSHIPS
BUILDING REPUTATION EQUITY
FLYING UNDER THE RADAR
STRATEGIC RELATIONSHIP DEVELOPMENT
REPORTER RELATIONSHIP DEVELOPMENT
RESPONDING TO MINOR EVENTS
USE OF TECHNOLOGY
REPUTATION EQUITY SUMMARY
CRISIS MANAGEMENT WHAT TO DO WHILE IT IS HAPPENING
THE REFINERY INCIDENT EVOLVES
ORGANIZATION AND PERSONALITIES
BROADENING THE CLINICS MESSAGE
AHEAD OF THE CURVE
REPUTATION RECOVERY WHAT TO DO AFTER IT HAPPENS
GETTING OUT OF THE BUNKER
MEASURING THE DAMAGE
KEEPING VISIBLE AND VOCAL
REPLACING OR RECOLORING THE HATS
RETURNING TO NORMALCY
A GLIMPSE INTO THE FUTURE
THE UBIQUITOUS INTERNET
REPLICATION OF EXPERIENCE
EVERYONE IS A WRITER PROOUCER PUBLISHER ANO BROADCASTER
WHAT IT MEANS FOR TOMORROWS COMMUNICATORS
THINKING LIKE A BROADCASTER
PERSONAL AND DIRECT
NEWSMAKERS AS BROADCASTERS
CONTENT AND STYLE CHANGES
THINK LOCAL ACT GLOBAL
A WORLD OF MANY VOICES
BEING A CREDIBLE SOURCE
TELL THE TRUTH
Public Relations and the Press: The Troubled Embrace
Limited preview - 2007
Journal of New Communications Research, Vol II, Issue 2
Limited preview - 2008