The One to One Future: Building Relationships One Customer at a TimeUsing the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble, Nissan, and American Express, the 1 to 1 system represents a major evolution in business. |
Contents
Back from the Future | 3 |
Economies of Scope | 8 |
Share of Customer Not Share of Market | 18 |
Copyright | |
11 other sections not shown
Other editions - View all
The One to One Future: Building Relationships One Customer at a Time Don Peppers,Martha Rogers No preview available - 1997 |
Common terms and phrases
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