Contemporary Marketing

Front Cover
Cengage Learning, Jan 1, 2011 - Business & Economics - 800 pages
CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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About the author (2011)

After a long and distinguished career, Dr. Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama and other schools in the U.S., Australia and Europe were fortunate to be influenced by Dr. Boone's insights. Many marketing instructors knew Dr. Boone through his prominent career and remember the numerous, significant contributions he made to business education. Dr. Boone served as a pioneer in the marketing discipline and was, arguably, the most creative business writer of his generation.

Bibliographic information

TitleContemporary Marketing
AuthorsLouis Boone, David Kurtz
Edition15
PublisherCengage Learning, 2011
ISBN1111221782, 9781111221782
Length800 pages
Subjects ›  › 

Business & Economics / General
Business & Economics / Marketing / General
  
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