The Purpose Effect: Building Meaning in Yourself, Your Role and Your Organization

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Elevate Publishing, May 10, 2016 - Business & Economics - 288 pages

Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy.

A business leader that is committed to purpose will create purpose for his/her employees. An employee that feels his/her sense of purpose on the job will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.


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As the author, I have read it several hundred times ... and am a wee bit biased, of course. ;-) Read full review


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About the author (2016)

Dan is Chief Envisioner of TELUS Transformation Office, a future-of-work consulting group that helps organizations enhance corporate culture, leadership, purpose, learning, work styles and collaboration practices. He is a passionate leader in the leadership and social collaboration technology spaces and is uniquely skilled to ensure an organization can move from traditional cultures to healthier ways of working. A renowned speaker and author, Dan has presented at multiple TED events, writes for Forbes, Harvard Business Review and The Huffington Post and has appeared on the front covers of T+D Magazine and Chief Learning Officer Magazine.

He and his wife, Denise, live in Victoria, Canada with their three young children.

You can reach Dan on Twitter (@dpontefract) or at

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