The Filter Bubble: What The Internet Is Hiding From You
Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.
Welcome to 2011.
Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.
The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
What people are saying - Write a review
LibraryThing ReviewUser Review - PDCRead - LibraryThing
A very scary book about the hold that large tech companies have over you and your data! Large companies see you as a source of advertising income, and that anything that you thing that you own, they feel that they have a claim on. Read full review
LibraryThing ReviewUser Review - MiaCulpa - LibraryThing
While this undoubtedly an important book, I couldn't shake the feeling that I was reading a five year old book about the internet, which in internet years, is really about 35 years old. I mean, there ... Read full review
Other editions - View all
The Filter Bubble: How the New Personalized Web is Changing what We Read and ...
No preview available - 2012