Brewed in Canada: The Untold Story of Canada's 350-Year-Old Brewing Industry

Front Cover
Dundurn, Oct 1, 2001 - Cooking - 432 pages

Winner of the 2002 North American Guild of Beer Writers’ Quill & Tankard Annual Writing Award

The Canadian brewing industry predates Confederation by two hundred years; Canada boasts the oldest, continuously operating brewery in North America. Canadian brewers have survived the persecution of the Temperance Movement and Prohibition, the Great Depression, two World Wars and the challenge of Free Trade. Today, brewing in Canada is a 10 billion dollar business whose one constant is change.

From its colonial past to the microbrewery renaissance, Brewed in Canada is a passionate narrative of individual power, colourful characters, family rivalries and foreign ownership. Individual stories tell of personal success and failure, bankruptcies, takeovers, consolidation and rationalization. As men of influence, these brewers made significant contributions to their local communities and the country. Beyond the day-to-day operation of their brewing business, some would make their mark in politics, while others built churches, hospitals and helped establish universities. A commitment to community service - and to brewing excellence - continues today.

 

Contents

Introduction
13
Legendary Colonial Brewers
19
Chapter Two The First Masters of the Brew
27
Chapter Three Changing of the Guard
63
Chapter Five Acquisitions Alliances Mergers
95
Years of Crisis and Recovery
101
Chapter Seven World War One and Prohibition
111
Chapter Nine The Oland Family Rebuilds
124
Hey Canada
203
Chapter TwentySix The Best of Times
230
Chapter TwentySeven The Next Generation
238
The Selling
252
Chapter Thirty Growth and Survival
263
Chapter ThirtyOne The Great Draft Dry Ice
272
Chapter ThirtyThree The Mega Breweries Go Micro
286
Chapter ThirtyFive Let the Beer Wars Begin
303

Chapter Eleven Surviving the Depression Years
138
Postwar Optimism
154
Chapter Seventeen Canadian Breweries Combines Trial
167
Chapter Nineteen The Beer and Tobacco Tango
188
Chapter ThirtySeven Beyond Brewing
311
Appendix A Chronological History of Brewing
325
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About the author (2001)

Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.

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