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THE BOOK-LOVER'S SECOND YEAR.

With this, the first number of its second year, THE BOOK-LOVER changes from a quarterly to a bi-monthly issue.

Once in two months is the fullest realization of

EDITION DE LUXE BOOK-LOVER.

The second year's Edition de Luxe Book-LOVER will be printed on 80-pound Old Stratford Linen paper, with deckle edges, each copy numbered, the edition being limited to 100 copies. Profiting by

the hopes of the founder at the beginning-beyond unhappy experience, we may guarantee an abso

this frequency of issue we shall never go, for reasons one may readily perceive. There were not five protests against the change and we trust the changes in the magazine itself will be as favorably regarded.

For a year THE BOOK-LOVER was sold to the trade direct and the result has been most unsatisfactory, dilatory payments being the rule rather than the exception. Perhaps our readers do not care for shop talk-those who do not will please skip the rest of this item.

An inspection of our accounts reveals the interesting (to us) fact that only one dealer in seven paid for his magazine within three months of publication. Ever and ever so many have not paid for the first number of the first year when the first of the second year went to press. These dealers are rarely if ever dishonest-it must be credited to sheer neglect. It is a fact that two stores which are said to sell more books than any book store in America have failed to pay one cent on account from first to last, yet both have sold a large number of copies and also sent in many subscriptions.

In every way it has been found to be impracticable to keep on as we were, so THE BOOK-LOVER'S trade circulation has been turned over to the American News Company, that superb monopoly, and all dealers will be supplied by them. They have a way of refusing further supplies to dealers who do not contribute $$$ regularly and in quantum suff.

lute uniformity of size and paper-something which was impossible with the numbers for the first year. Once began, it became a case of go ahead as we did or give it up altogether. When THE BOOK-LOVER's memoirs come to be published, those first de Luxe sets are not unlikely to acquire a value that were impossible had we been able to continue on the road we set out to travel-the humiliating woes of those days will add to the gaiety of book-lovers when the tale is told. The subscription price for the Edition de Luxe BookLOVER will continue to be $5.00, net, postpaid.

Subscribers for the first year's de Luxe edition may have the set of the same number for the second year if spoken for at once. We will hold such numbers open until November 15th. Those then untaken we shall offer to any who may wish them. Of Edition de Luxe Book-LOVER volume one we have about a score sets remaining. These we shall have bound suitably and offer for sale at about $7.50 each, the price depending in a small way on the expense incurred in binding.

INDEX AND BINDING.

An index and title-page for THEBOOK-LOVER'S first year goes to each subscriber with the present copy. It will be sent to any others asking. In the next number we shall announce prices for binding cases and also for the exchange of bound for unbound sets.

"OUT OF PRINT" BOOK-LOVERS.

We have bought back a few copies of number one BOOK-LOVER, and these we offer at 50 cents each. Number two we have not been fortunate

We could not do this thing because THE BOOKLOVER was not a thing which a dealer must have. As we have before stated, the wholesale price of THE BOOK-LOVER was within a fraction of the actual cost of production. In order that the dealer might still have a fair profit a lower wholesale price became necessary because of the services enough to obtain. Now we offer to send the magof the middlemen, and to meet this obligation we have borrowed a little text from our readers which same will be repaid when the great American advertiser has come to find THE BOOK-LOVER is of

use to him.

But while we have taken from, we have also added, and we believe the second year's BookLOVER will make a volume superior to the first.

azine a full year for copy of number two suitable for binding. If any are received in response to this call we shall offer them at the price of a year's subscription $1.50. We shall file any orders we may receive for number two, contingent on the above offer, and fill them in the order of their receipt. Remittance not to be made before we have magazines actually in hand.

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