Selling the Free Market: The Rhetoric of Economic Correctness

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Guilford Press, Feb 1, 2002 - Language Arts & Disciplines - 217 pages
While accusations of "political correctness" are frequently raised against liberals, there has been surprisingly little discussion of how conservatives foment the use of their own "economically correct" language. In this engaging book, James Arnt Aune examines how the rhetoric of the free market has become the everyday language of American political debate. Outlining the key ideas of free-market economics, Aune shows how they have permeated political decisions around such issues as labor unions, farm subsidies, and the minimum wage. He also illuminates the paradoxes and irrationalities of these ideas, using rhetorical theory as an analytical tool. The book reveals the inherent contradictions between economic libertarianism, nationalist principles, and social conservatism in the positions of such influential right-wing politicians as Ronald Reagan, Newt Gingrich, and Patrick Buchanan. It also provides lively and critical readings of important free-market and libertarian writings by Ayn Rand, Robert Nozick, Murray Rothbard, and Charles Murray.
 

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Contents

The Principles of Rational Choice
15
III
20
IV
22
V
24
VI
28
VII
34
The NoNonsense Nature of the Realist Style
36
Public Choice Theory versus Democracy
38
XXIV
103
XXV
105
XXVI
109
The View from Public Address Studies
111
XXVII
113
XXVIII
115
XXIX
116
XXX
122

VIII
41
IX
43
Information Costs versus Social and Political Norms
45
What Libertarians Want
50
X
53
XI
55
XII
57
XIII
59
XIV
65
XV
67
XVI
73
XVII
75
XIX
77
Nozick on Rights
79
XX
84
XXI
86
What Libertarians Want According to Murray Rothbard and Charles Murray
92
Rothbard on the Nature of Individual Liberty
94
XXII
97
XXIII
101
XXXI
125
XXXII
126
XXXIII
127
XXXIV
129
XXXV
134
Newt Gingrich Cyberpunk and Globalization
135
The Strategies of CyberRepublicans
137
XXXVI
140
Aristocrats Slumming in the cyberculture
142
XXXVII
147
The Market and Human Happiness
154
XXXVIII
155
XXXIX
159
Deirdre McCloskeys Rhetoric of Economics
162
XL
167
XLI
177
XLII
187
XLIII
203
XLIV
211
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About the author (2002)

James Arnt Aune, formerly on the faculty of The Pennsylvania State University, is Associate Professor of Speech Communication at Texas A&M University.

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