<i>Sesame Street</i> and the Reform of Children's Television

Front Cover
JHU Press, 2006 - History - 226 pages
0 Reviews

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)—and its fresh approach to writing and producing programs for kids—emerged from this growing concern. Sesame Street—CTW's flagship, hour-long show—aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.


What people are saying - Write a review

Sesame Street and the reform of children's television

User Review  - Not Available - Book Verdict

Morrow (history, Morgan State Univ.) presents a scholarly narrative tracing the origins of children's educational television as exemplified by Sesame Street . He begins with "The Problem of Television ... Read full review


Hope for a More Substantive Future
The Many Faces of SESAME STREET

Other editions - View all

Common terms and phrases

References to this book

About the author (2006)

Robert W. Morrow is an assistant professor of history at Morgan State University.

Bibliographic information