What Would Google Do? LP

Front Cover
Harper Collins, Feb 17, 2009 - Business & Economics - 448 pages
5 Reviews

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.

The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

 

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LibraryThing Review

User Review  - travelster - LibraryThing

Three chapters into it and so far it's excellent. Great business ideas and the author is well on top of what's going on in business and social media. Read full review

LibraryThing Review

User Review  - dickmanikowski - LibraryThing

While Jarvis' insights were interesting, they weren't interesting enough to get me to finish the book. I think the problem for me was that the book was targeted more at the business community than at ... Read full review

Contents

New Relationship
15
New Architecture
39
New Publicness
68
New Society
82
New Economy
92
New Business Reality
122
New Attitude
145
New Ethic
161
What Google should
292
Manufacturing
303
Were more than consumers
314
Service
322
Information is power
329
Money
335
Markets minus
346
Public Welfare
353

New Speed
181
Media
215
Entertainment opened
228
Advertising
255
Retail
269
A company built on people
276
Utilities
286
The business
361
Public Institutions
371
Geeks rule
385
Exceptions
392
Continuing the Conversation 427
426
Copyright

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About the author (2009)

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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